Regional Sales Manager
Job Summary
The Regional Sales Manager is responsible for the strategic development and sales growth for the Ontario territory, focusing on expanding product presence with distributors, showrooms, plumber-installers, and real estate developers. The role requires managing a representative agency, building lasting client relationships, and driving territory growth. Candidates should have a minimum of 7 years of sales and management experience, preferably within the plumbing industry.
Responsibilities
- Develop and implement sales strategies for Ontario
- Oversee and direct the third-party sales representative agency
- Build relationships with distributors, showrooms, and developers
- Prepare sales forecasts and analyze commercial results
Required Skills
- Minimum 7 years in sales management and leadership
- Plumbing industry or specialized distribution experience
- Proficiency in MS Office Suite and SAP
- Bilingualism in French and English is a plus
Job Details
Advantages
Base Salary Range: $115,000 – $150,000 CAD per year (commensurate with industry experience, network size, and proven sales record).
Performance Bonus / Target Incentive: $25,000+ per year tied directly to sales performance, regional growth, and meeting mid-year and annual target forecasts.
Payout Schedule: Distributed in two installments—half paid at mid-year (during summer) upon reaching mid-year targets, and the remainder paid at year-end upon achieving annual forecasts.
Accelerators: Includes uncapped accelerator incentives, allowing top performers who exceed sales quotas and forecast targets to earn above the standard $25,000 bonus threshold.
Relationship & Account Growth Model: While structured around performance bonuses and milestone incentives rather than standard per-sale transactional B2B commission, compensation scales directly with territory yield, account retention, and forecast overrides.
Responsibilities
Strategy and Commercial Performance
- Develop and implement the sales development strategy for Ontario.
- Prepare sales forecasts, analyze results, and identify growth levers.
- Negotiate and establish commercial agreements with key regional accounts.
- Focus heavily on relationship-building rather than standard transactional B2B sales, managing a massive catalog of over 15,000 SKUs, including custom orders.
Representative Management
- Oversee the territory's representative agency: define priorities, set objectives, and ensure regular performance monitoring.
- Participate in strategic client visits and market development initiatives.
Distribution, Showrooms, and Projects
- Develop sales with regional distributors and increase product presence in strategic showrooms.
- Identify opportunities in residential and multi-unit projects; build relationships with developers, real estate promoters, and contractors.
- Position products in requests for proposals and project specifications.
Marketing and Internal Collaboration
- Collaborate with marketing, customer service, and operations teams to ensure execution of commercial initiatives.
- Support new product launches and promotional activities across the territory.
- Utilize company systems, including SAP Business One and internal CRM tools.
KEY PERFORMANCE INDICATORS (KPIs)
- Territory sales growth
- Product placement in showrooms
- Development of new accounts and projects
- Achievement of regional sales objectives and target forecasts
- Representative agency performance
- Product launch success
Qualifications
- Experience: Minimum of 7 years of experience in sales, management, and team leadership. Experience on the road within the plumbing industry (retail and wholesale side) is a major asset.
- Education: College or university diploma in business administration, management, or a related field.
- Language: English proficiency is required; bilingualism (French and English, spoken and written) is considered a strong asset.
- Technical Skills: Proficiency in MS Office Suite and general computer skills; knowledge of SAP is an asset.
- Travel: High travel expectations (approximately 80% of the work week on the road visiting clients across Ontario, with potential travel to Western Canada). Must reside in Ontario (preferably within the GTA area).