Senior Ad Operations Strategist
Job Summary
Cella by Randstad Digital is seeking an experienced Senior Measurement & Ad Operations Strategist to serve as the core technical expert bridging paid media execution, complex tracking infrastructure, and advanced marketing analytics. In this role, you will architect data-tracking environments, oversee marketing mix modeling relationships, and guide performance reporting that directly informs client media investments. The position offers flexible work arrangements across Canada under a Connected Workplace Program.
Responsibilities
- Architect and maintain client-side and server-side tracking infrastructure
- Design and scale automated reporting dashboards
- Establish measurement frameworks and attribution models
- Manage first-party data integrations and product feeds
- Lead day-to-day operations for select paid accounts
Required Skills
- 5-8+ years in ad operations and marketing analytics
- Deep expertise in Google Tag Manager and server-side APIs
- Expert fluency in GA4 and advanced measurement tools
- Proficiency in SQL and data visualization platforms
- Post-secondary degree in a relevant field
Job Details
Advantages
- Flexible Work Model: Choose between remote, hybrid, or in-office work setups anywhere in Canada.
- Competitive Compensation Package: Comprehensive talent benefits provided through Cella by Randstad Digital.
- Cutting-Edge Tech Stack: Work directly with modern measurement tools, server-side tracking APIs, automation scripts, and AI-assisted analytics tools.
- High-Impact Role: Influence media strategy and budget allocations for diverse, cross-channel portfolios.
Responsibilities
- Tracking & Infrastructure: Architect and maintain client-side and server-side tracking infrastructure (GTM web/server containers, dataLayers, Meta CAPI, Google Enhanced Conversions, TikTok Events API). Oversee GA4 implementations, execute end-to-end tag QA, and adapt architectures for evolving privacy standards.
- Reporting & Dashboards: Design and scale automated reporting processes, managing connector tools (e.g., Supermetrics, PowerMyAnalytics) and dashboards across paid media, CRM, and web analytics to deliver performance trends to leadership.
- Measurement Strategy & Attribution: Establish agency-wide measurement frameworks, run multi-touch attribution models, and design incrementality tests (geo holdouts, lift studies). Serve as the main interface for external marketing mix modeling (MMM) partners and translate outputs into media budget recommendations.
- CRM & First-Party Data Integration: Build and maintain first-party data connections to ad platforms (Customer Match, Custom Audiences, offline conversions), enforcing data hygiene and refresh schedules.
- Data Feeds & Paid Media Operations: Manage product/data feed setups, troubleshoot platform disapprovals, set up pacing dashboards, and write rules-based automation scripts to streamline manual workflows.
- Hands-on Account Management: Lead day-to-day operations and optimization for select primary paid accounts (Meta, Google Ads) as capacity demands.
- Process Leadership: Identify workflow gaps, document best practices, and guide cross-functional media team members on tracking and reporting standards.
Qualifications
- Core Experience: 5–8+ years of hands-on ownership across ad operations, paid media, marketing analytics, and tracking infrastructure.
- Technical Mastery: Deep proficiency in Google Tag Manager (including server-side tagging, dataLayers, HTML/JS concepts), server-side APIs, SQL, and data visualization platforms (Looker Studio, Tableau, or similar).
- Analytics & Measurement: Expert fluency in GA4. Demonstrated experience working with advanced measurement solutions (e.g., Northbeam, Triple Whale, Measured, Recast, Prescient AI, or in-house MMM tools) and executing incrementality testing models.
- Channel & Platform Depth: Broad expertise across major ad environments (Google, Meta, TikTok, LinkedIn, Snapchat, Reddit) and programmatic DSPs, alongside CRM/first-party data integrations.
- Communication: Strong ability to synthesize complex technical data into actionable business and media strategy for cross-functional stakeholders.
- Education & Credentials: Post-secondary degree in Marketing, Advertising, Web Development, Computer Science, or equivalent practical experience. Relevant certifications (GA4, Google Ads, Meta Blueprint) are a strong asset.