Senior Paid Media Strategist
Job Summary
An industry-leading digital agency is seeking a Senior Paid Media Strategist to take ownership of cross-channel paid advertising strategies and end-to-end campaign execution. The ideal candidate is a data-driven digital marketer capable of turning performance insights into measurable business growth while serving as a strategic partner to key clients. This role offers flexible work arrangements including remote, hybrid, or in-office options.
Responsibilities
- Take ownership of cross-channel paid advertising strategies
- Manage end-to-end campaign execution for key client accounts
- Turn performance insights into measurable business growth
- Serve as a strategic partner to clients
Required Skills
- 5+ years of digital advertising experience
- 3+ years in performance marketing management
- Experience with Google Ads, Meta Ads, and YouTube
- Proficiency with Google Analytics, Tag Manager, and Meta Pixel
- Strong analytical and communication mindset
Job Details
Advantages
Competitive Compensation & Rewards: Access to profit-sharing performance bonuses, referral programs, and an employer-matched RRSP program.
Comprehensive Health & Wellness: Robust benefits plan featuring a Health Spending Account, Wellness Program, LifeWorks EAP, Fitness Reimbursement, and Vet Care support.
Workplace Flexibility: Choose between remote, hybrid, or in-office arrangements with a dedicated home office setup allowance.
Professional Growth & Culture: Endless opportunities for career advancement, dedicated mentorship opportunities, social events, catered meals, and free onsite parking.
Responsibilities
Take ownership of cross-channel paid advertising strategies and end-to-end campaign execution for key client accounts.
Turn performance insights into measurable business growth while serving as a strategic partner to clients.
Qualifications
Industry Experience: 5+ years of digital advertising experience focused on paid campaign execution, including 3+ years in performance marketing management.
Core Competencies: Demonstrated track record building high-performing campaigns across major platforms such as Google Ads, Meta Ads (Facebook/Instagram), and video media (YouTube).
Technical Proficiency: Hands-on expertise with analytics and tracking infrastructure (Google Tag Manager, Meta Pixel, Google Analytics); active certifications in Google Ads or Analytics are strongly preferred.
Communication & Analytics: Strong analytical mindset with the ability to interpret performance metrics and present strategic recommendations directly to client stakeholders.
Collaboration & Execution: Detail-oriented team player comfortable working with daily remote collaboration tools and navigating dynamic environment priorities.
Education: Post-secondary background in Marketing, Advertising, Digital Media, or equivalent practical industry experience.