Senior Product Manager

Duration: 6-Month Initial Contract (with high potential to evolve into a broader permanent or long-term leadership function) Location: Remote (Canada or US-based candidates able to work Pacific Time hours; Greater Vancouver area preferred) Advantages High-Impact Strategic Influence: Define the foundational blueprint and future-state capability roadmap for guest intelligence and digital experience technology across a global lifestyle brand. Strategic Autonomy: Work at a high level of abstraction to bring structure, clarity, and momentum to an emerging, critical capability area. Cross-Functional Executive Visibility: Partner directly with executive leaders across Brand, Architecture, Engineering, Data Science, and Marketing Technology. Pacific Time Remote Flexibility: Fully remote engagement accessible across Canada and the US, operating on Pacific Standard Time. Responsibilities Guest Intelligence & Data Capability Strategy Capability Roadmapping: Define and maintain a unified technology capability roadmap for guest intelligence, unified profiles, segmentation, consent, and personalization. CDP & Data Cloud Shaping: Define how Customer Data Platforms (e.g., Salesforce Data Cloud / CDP) should support guest identity resolution, privacy/consent frameworks, lifecycle engagement, and cross-channel activation. Gap Analysis & Architecture Alignment: Partner with data and architecture teams to identify capability gaps across guest data pipelines, profiles, and activation channels, establishing clear ownership boundaries across the tech stack. Guest Experience Technology Planning & Product Leadership Experience Mapping: Develop future-state technology capability maps across Membership, Community, CRM, Personalization, Digital Engagement, and adjacent guest-facing domains. Connecting Fragmented Initiatives: Synthesize disparate product streams into a cohesive multi-year technology roadmap, clarifying dependencies between core platforms. Cross-Functional Alignment: Facilitate consensus across business, data, and engineering stakeholders by creating executive-level decision artifacts, including current/future-state assessments, dependency maps, and investment recommendations. Strategic Discovery: Lead discovery for emerging MarTech and guest intelligence capabilities, evaluating technology trade-offs in partnership with enterprise architecture. Qualifications Professional Experience: 8+ years of dedicated experience in product management, product strategy, customer data, CRM, personalization, loyalty, or digital product roles. Domain Expertise: Strong, credible understanding of customer data concepts (identity resolution, unified profiles, segmentation, consent, and lifecycle activation). Technical & Strategic Literacy: Ability to converse credibly with data engineers and enterprise architects while translating complex technical architectures into plain language for executive business partners. Artifact Creation: Demonstrated track record creating strategic capability maps, future-state product roadmaps, business cases, and operating model recommendations. Matrix Leadership: Proven ability to influence across distributed cross-functional teams without direct managerial authority. Working Hours: Ability to work standard Pacific Time (PST) business hours. Preferred Assets & Background Direct experience with Customer Data Platforms (CDP), specifically Salesforce Data Cloud, or modern enterprise MarTech/CRM ecosystems. Background operating within retail, premium apparel, outdoor industry, luxury consumer goods, travel, or hospitality environments. Hands-on experience with guest/customer identity governance, consent management, or omnichannel personalization tools.