Marketing Strategist

The Marketing Strategist is responsible for planning, coordinating, executing, and evaluating strategic marketing initiatives that support the growth of the company.Working closely with the Director of Marketing, internal departments, and supplier partners, this role develops marketing plans, campaign strategies, website growth initiatives, supplier marketing programs, content opportunities, and performance reporting. Marketing Strategists are assigned primary ownership of specific programs and initiatives basedon departmental needs and individual strengths. While each Strategist may lead different areas, all Marketing Strategists are expected to maintain a working knowledge of departmental initiatives and provide support and coverage as needed. Advantages • Monday - Friday 8AM-5PM • Salary - $55000-60,000 (Based on Experience) • Advancement opportunities • Business Casual • Dress down Fridays • Company events • Dental care • Disability insurance • Employee assistance program • Extended health care • Life insurance • On-site gym • On-site parking • Paid time off • Profit sharing based on company and individual performance ($3,000-$5,000 incentives) • Wellness program Responsibilities Marketing Strategy & Planning • Develop and maintain marketing plans, calendars, and strategic initiatives; • Identify opportunities to improve marketing performance, customer engagement, and revenue growth; • Recommend new marketing programs, campaigns, and website initiatives; • Research industry trends, competitor activity, and emerging opportunities. Campaign Planning & Coordination • Plan and coordinate multi-channel marketing campaigns including email marketing, social media, promotions, product launches, supplier campaigns, and more; • Develop campaign objectives, messaging, creative direction, and execution plans that align with business objectives; • Coordinate campaign requirements and project deliverables with the Director of Marketing and fellow Marketing Strategists; Supplier Marketing & Partnership Programs • Develop and maintain marketing relationships with assigned supplier partners; • Participate in supplier planning meetings and strategy discussions; • Identify opportunities to maximize supplier marketing funds and coop participation; • Coordinate supplier-sponsored campaigns and promotional activities; • Track commitments, deliverables, and performance of supplier Website Growth, AEO & SEO • Contribute to the development and optimization of website content hubs, brand stores, industry-focused destinations, landing pages, and category experiences; • Identify opportunities to improve website content, user experience, information architecture, and discoverability; • Support the company's Answer Engine Optimization (AEO) and SEO strategy across digital properties; • Research emerging search technologies and recommend opportunities to improve organic visibility and discoverability; • Collaborate across departments to implement AEO and SEO best practices, develop authoritative digital experiences, and recommend continuous improvements based on performance. Social Media & Digital Marketing • Develop campaign plans and maintain content calendars; • Identify opportunities to improve engagement and brand awareness; • Collaborate on social media, video, and digital content initiatives; • Monitor campaign performance and recommend improvements; • Support paid and organic marketing initiatives as required. Analytics & Reporting • Monitor marketing performance and key performance indicators; • Prepare recurring reports and performance summaries; • Analyze campaign performance and recommend improvements based on data; • Present findings, insights, and recommendations to the Director of Marketing; Cross-Functional Collaboration • Collaborate with Marketing, Front End, Content, Contact Maintenance, SEM, Sales, Development, and supplier partners; • Coordinate priorities and communicate project requirements across departments; • Participate in planning meetings, project reviews, and strategic discussions; • Support cross-training, knowledge sharing, and coverage across strategic programs. Qualifications • Postsecondary education in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience; • English spoken and written with a functional French; • Minimum 5 years of marketing experience in a corporate, agency, or commercial environment; • Experience developing and coordinating marketing campaigns across multiple channels; • Strong organizational, project management, analytical, and problem-solving skills; • Experience analyzing marketing performance and reporting results; • Demonstrated curiosity and enthusiasm for emerging marketing technologies, AI tools, and continuous learning; • Experience working with marketing, analytics, collaboration, social media management, and project management platforms.